Various approaches are available to unlock the design potential of your organization--from a comprehensive corporate design program, a product identity system, advanced/production product design, to an initial design audit to break down silos and build concensus on actionable initiatives.

These tools have laid down the foundations for centennial enterprises such as IBM, GE, and Bühler; as well as transformed once domestic comanies--Samsung, Lenovo--into global players. We have the experience and proven results in helping companies of any scale to compete internationally.

While working with the Eliot Noyes & Associates, Architecture and Industrial Design, Mr. Bruce was exposed to many pioneering principles regarding the creation of successful design programs. In 1957, as IBM’s Consulting Design Director, Mr. Noyes created the first design program in the USA for IBM that included industrial design, architecture, graphics, interiors and fine art procurement. Other corporations have ever since followed IBM’s lead.

These tools have laid down the foundations for centennial enterprises such as IBM, GE, and Bühler; as well as transformed once domestic comanies--Samsung, Lenovo--into global players. We have the experience and proven results in helping companies of any scale to compete internationally.

Our clients understand that design is not an afterthought which is often applied at the end of the development process.

Respected companies use design throughout the entire process to evolve their products and services. The appearance is a result of what the company is. This is the way to evolve a product identity and branding strategy because good design is based on truth.

We use digital media, product identity platform, educational workshops, and a diverse range of methodologies to integrate design philosophies into the corporate spirits. These tools communicate the value of good design to all stakeholders and enhance the capabilities of the internal product development team--a growth engine built within your organization.

We offer product design services ready for production as well as advanced product design project at a conceptual level for the future.

Redesigning existing products allows our clients to stay ahead of the competition. For more than 40 years, we have been developing iconic innovations for IBM, Samsung, Bühler, Siemens, Mobil Oil and many respected global companies.

Beyond day to day production, our advanced product design service works at a conceptual level to create and refine a design vision for all stakeholders.

For design to achieve its full potential within an organization, companies need to improve its design structure, process, logistics and strategy.

A successful design program begins with thorough understanding on the strengths and constraints of our clients. The auditing process often creates formal, informal, horizontal and vertical communication channels within a global company.

Our approach is systematic and objective. Besides compiling corporate intelligence, we also interview top executives, managers, marketing, sales, designers, reserachers, production engineers, internal stakeholders who have an impact on product development contribute to the auditing process.

Personal information is removed from raw data to extract issues within the company. The issues are then processed with self-organizing algothrithm to eliminate any possible bias. The resulting information mapping demonstrates the pressing needs of the organization and their priorities.

The transformation of Samsung from a domestic player to a global powerhouse demonstrates the power of a corporate design program and the rewards for rigorous corporate design education. Visionary leaders invest in their own people, enabling design to drive growth at the strategic level side by side with all stakeholders.

Our clients work with us from the beginning of a project, using hands-on design workshops to engage decision makers in different departments upfront, synthesizing research and intelligence, paving ways for effective communications and collaborations along the product development process.

We also taylor design workshops for management, marketing, engineers, or designers based on the needs and objectives of our clients.

Usability studies conducted with an internal interdepartmental team at the customer site. We focus on people, their activities, untold behavior pattersn, and all aspects of the interactions with client products and services.

Usability studies conducted with an internal interdepartmental team at the customer site. We focus on people, their activities, untold behavior pattersn, and all aspects of the interactions with client products and services.

Usability studies conducted with an internal interdepartmental team at the customer site. We focus on people, their activities, untold behavior pattersn, and all aspects of the interactions with client products and services.

Observations are organized into useful format for need-finding and idea exploration.

Observations are organized into useful format for need-finding and idea exploration.

Observations are organized into useful format for need-finding and idea exploration.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The team then work together with various design tools to explore opportunities.

The results are actionable solutions and common directions among all stakeholders at the early stage of product development process..

The results are actionable solutions and common directions among all stakeholders at the early stage of product development process..

The results are actionable solutions and common directions among all stakeholders at the early stage of product development process..

Immerse your team in the context of global culture and history to discover patterns of innovation and gain valuable insights on future directions.

We conduct training sessions in design schools to help future design talent navigate real-world challenges in their career.