The food processing industry is going through a revolution. With more than 150 years' of experience, our client Bühler is leading the industry by investing in good design.

The pellet mill we have developed with Bühler won the 2011 Victam Innovation silver award at Cologne in Germany. The results are doubled sales than predictions, superior usability, patent protection, 15-30% less energy consumption, and leadership on the market through product performance.

We use a diverse range of approaches such as digital media, a PI platform, and educational workshops to integrate design philosophies into the corporate spirits. Step by step, Bühler is building a clear design vision, a consistent product identity, a new process, and shared communications across product lines.

Our client has achieved business performance by coupling human-centered design principals with the excellence of Swiss engineering at the early stage of product development.

We have conducted a design audit for GE Appliances to reflect its design landscape. The visualization presents a combined man/year experiences of more than 300 years. (Content is processed for confidentiality.)

We have conducted a design audit for GE Appliances to reflect its design landscape. The visualization presents a combined man/year experiences of more than 300 years. (Content is processed for confidentiality.)

We interviewed top executives, managers, marketing, sales, designers, reserachers, production engineers, internal stakeholders who have an impact on product development contribute to the auditing process. (Content is processed for confidentiality.)

The issues are then processed with self-organizing algothrithm. The resulting information mapping demonstrates the pressing needs of the organization and their priorities. (Content is processed for confidentiality.)

Eliot Noyes was the first “Consulting Design Director” for IBM and he worked with then CEO, Thomas Watson Jr., to create IBM’s design policies and program. Mr. Noyes wrote to Mr. Watson many times repeating, ‘Good Design = Good Business’, and it is from this repeated mantra where the famous quote by Mr. Watson, “Good Design is Good Business” came from for his famous Tiffany & Co. speech.

After 10 years of trying to convince Watson about the need for a major design program, Watson hired Noyes, in 1957, as IBM’s Consulting Design Director, and as such, Noyes created the first design program in the USA that included industrial design, architecture, graphics, interiors and fine art procurement.

Based on Eliot Noyes’ program principles, his consulting office also worked along side with IBM’s internal design staff. As design principles evolved, Noyes developed the principle for IBM’s design standards, which were constantly revised and updated. As Noyes said, “Design is not revolutionary, design is evolutionary.”

Based on Eliot Noyes’ program principles, his consulting office also worked along side with IBM’s internal design staff. As design principles evolved, Noyes developed the principle for IBM’s design standards, which were constantly revised and updated. As Noyes said, “Design is not revolutionary, design is evolutionary.”

The guidelines described general design principles that were followed but also modified and updated to meet the demands of new and evolving technologies creating a modern design experience. As Noyes said, “Modern times demand modern ideas.” These images reflect the advancement of IBM’s design expression from the 1960’s to ‘70’s.

Noyes would hold internal design reviews with IBM’s internal design staff – these were conducted at different locations around the world repeated throughout the year to maintain the best design quality and consistency.

Noyes also held design reviews with top management and IBM’s CEO four to six times a year in the famous “White Room” with all of IBM’s product lines.

See the book published by Phaidon Press, London and written by Mr. Bruce about Eliot Noyes if there is interest in the programs that Mr. Noyes created for IBM, Mobil Oil, Westinghouse and Cummins Engine Company

Mr. Bruce was hired by Samsung Electronics as Product Design Chairman for ids--the Innovative Design Lab. of Samsung, in Seoul.

The purpose of this program was to re-educate the designers with new insights and skills while coaching how to develop a future design strategy. Mr. Bruce had to create a new curriculum that was special to Samsung / Korean needs.

Designers were required to learn mechanical Engineering, Ergonomics, Media and Interaction & Usability and creativity principles.

Designers had to stop designing based on form or market trends and create new ideas that were based on pragmatic design principles that would lead the market and stop following it.

Bruce taught Samsung's management about the benefits of good design. Company provides heavy Investment in design education for designers.

Mr. Bruce and James Miho developed and managed the 'Global Design Workshops'—a series of design lectures / raconteurs held in Asia, USA and Europe.

Global experience, when combined with the Seoul based instruction, innovation and computer skills (tools), reinvented the young designer's minds, abilities and creative skills.

Rapid transit trains for Westinghouse Electric

Rapid transit trains for Westinghouse Electric

The world's first massively parallel processor – CM2 – for Thinking Machines & MIT. Danny Hillis was inventor and chief technologist.

Product Design, Mechanical and Electronic Sewing Machines