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Mr Bruce's works are collected by museums--MoMA, Pompidou, Smithsonian's National Museum, the Computer Museum, and Victoria and Albert Museum. He gives lectures in conferences and fortune 500 companies. He teaches as a visiting professor in design institutes worldwide. He has also served as an advisor and a design jury member.  He has been a judge for the last few years for Red Dot.  He has written for many international design publications. His book on Eliot Noyes, who created the fundamental principles for the design programs at IBM, Westinghouse, Mobil and Cummins, was published by Phaidon Press, London, in 2007.