While working with the Eliot Noyes & Associates, Architecture and Industrial Design, Mr. Bruce was exposed to many pioneering principles regarding the creation of successful design programs. In 1957, as IBM’s Consulting Design Director, Mr. Noyes created the first design program in the USA for IBM that included industrial design, architecture, graphics, interiors and fine art procurement. Other corporations have ever since followed IBM’s lead.
From ‘95 to ‘99, Mr. Bruce used much of what he learned from Eliot Noyes’ design programs reeducating Samsung’s top designers at the “Innovative Design Lab of Samsung”.
